You might have heard many phrases about content such as “Content is King” “Content builds trust” etc. However, I believe:
Content is the bridge that connects your brand with your audience.
Most business owners underestimate the importance of hiring content writers. They would rather hire a sales team first or a business development representative.
In my opinion, whenever you start a business, whether it’s small or medium-sized, the first thing you should do is hire a content writer or a copywriter. Why? Because a content writer effectively communicates your brand voice to your target audience.
Now, as a small business owner, you’re probably already struggling with managing overheads and finding cost-effective ways to find and hire content writers. The question is: should you hire freelancers or onboard them as full-time offshore employees?
✌️ At Pavago, we want to help small businesses hire offshore content writers without breaking the bank. You can hire content writers for as low as $800/month salary.
Hiring Content Writers as Independent Contractors
Independent contractors are offshore hires who work similarly to your in-house full-time employees. They provide the perfect blend of quality, cost-effectiveness, and scalability. The primary difference is that they operate as independent contractors and you hire them from countries with lower living costs such as Pakistan, Latin America, or India.
Pros
- Cost-Saving Without Compromising Quality
Hiring content writers, especially in regions like Pakistan, India, and Latin America, offer high-quality SEO content at a fraction of the cost, with salaries starting from $800/month compared to what you’d pay a local writer in the USA.
✌️ Our offshore content writers at Pavago hold degrees in English, mass communication, or niche-specific fields. They bring years of experience and expertise to craft compelling and SEO-friendly content.
- Consistency & Reliability
Unlike freelancers who often juggle multiple clients, full-time remote content writers only work for your company. They understand your brand voice and research your target audience very well.
They’re invested in your business and know all the ins and outs of your services/products. This means less turnover and you don’t have to find new freelancers for every marketing campaign. Once you find the right offshore candidate, you get consistent, reliable growth month after month.
- Niche-Specific Content Writing
Need a tech writer with knowledge of blockchain? Or maybe a health writer with a deep understanding of medicines? Remote content writers often bring niche expertise that you won’t find in a typical freelancer pool.
- Time Zone Advantage
Content writers do not need to interact with your customers daily, so they don’t have to work within the US time zone. However, setting overlapping hours for meetings can keep your onshore and offshore teams aligned.
Time zone differences can benefit US firms by allowing content production while your team is offline. This means fresh content is ready by the time your workday starts, speeding up turnaround and boosting efficiency.
Cons
- Legal and Tax Obligations
Hiring content writers remotely does come with legal considerations. You need to be aware of tax implications in both your country and theirs. But at Pavago we not only help you hire the best offshore talent but also manage payrolls and legal compliance so that you can have a hassle-free hiring process.
- Communication Challenges
Language barriers and miscommunications are real risks. However, with Pavago membership, we offer an effective strong onboarding process that includes initial training and communication protocols that can mitigate these issues.
Bottom line: The benefits far outweigh the downsides. With a little due diligence, these cons can be avoided and you can leverage the perks of hiring content writers as independent contractors.
Hiring Freelance Content Writers – Pros & Cons
Freelancers are the go-to option for many small company owners looking for flexibility and quick turnaround times. But they’re not always the best choice, especially if you need content writers for digital marketing and brand awareness.
Pros
- Flexibility
Freelancers are great when you need quick content – let’s say, for a specific project or social media campaign. You can easily scale up or down depending on your needs. There’s no long-term commitment, and you only pay for what you get.
- Easy to Hire
Platforms like Fiverr or Upwork make hiring freelancers a breeze. Need someone to churn out a blog post in 24 hours? You can find that easily.
- Diverse Talent Pool
Freelancers come from all corners of the globe with a range of expertise. Whether you need creative copywriters or technical content writers, there’s a freelancer out there for you.
Cons
- Inconsistent Quality
Here’s the catch – freelancers often juggle multiple clients at the same. You’re competing for their attention. One week they’re delivering top-notch work, and the next? Well, let’s just say their focus might not be 100% on your project.
- Lack of Understanding of Your Company Culture
Unlike in-house employees who are deeply connected to the day-to-day operations and culture, freelancers may not have the same understanding of your company’s values and communication style.
This lack of understanding makes it harder to fully integrate freelance content writers into team projects or ensure that their work aligns seamlessly with your company’s mission.
- Lack of Commitment
Freelancers aren’t tied to your business. They’re in it for the gig. That means they’re not as invested in your long-term success as an independent contractor would be. They aren’t really interested in achieving your business goals through content marketing.
- Briefing Fatigue
Constantly vetting, hiring, and managing freelancers can be exhausting. One bad hire can set your content strategy back weeks. The time you spend briefing freelancers about your business could be better used by hiring a long-term remote content writer.
Button line: Freelancers are a great short-term solution, but if you’re looking for consistency and growth, they can’t be your best choice.
Cost Comparison: Freelance Content Writer vs Offshore Content Writer
|
Category |
Freelance Content Writer |
Offshore Content Writer |
|
Average Hourly Rate |
$20 – $50 |
$10 – $25 |
|
Average Monthly Rate |
$2,500 – $6,000 |
$800 – $1,500 |
|
Quality of Work (based on price) |
High for premium rates, Variable for lower rates |
Consistent quality at affordable price |
|
Flexibility |
Very Flexible |
Moderate to High |
|
Long-Term Commitment |
Low |
Often requires contracts |
|
Hiring Fees |
Depending on the platform, it can be 10-20% of the monthly salary. |
$329 (if hire through Pavago) |
Final Verdict
The content strategy of your company is too important to leave to chance. Although freelancers can be a great option for short-term projects, hiring full-time remote content writers offers the consistency, quality, and long-term partnership that your business needs to thrive.
When you hire a full-time remote content writer as an independent contractor, you’re onboarding a dedicated partner who understands your brand, shares your vision, and consistently delivers top-notch content. It’s not just about saving costs—it’s about building a content engine that drives growth and scales with your business.
Hire the Top 1% of SEO Content Writers with Pavago
Are you tired of sifting through mediocre content writers who promise results but fail to deliver? Pavago’s content writers have a proven track record of delivering exceptional results for US-based companies.
We source and vet the top 1% of SEO content writers for you who don’t just write, but craft narratives that rank, engage, and convert. To find out more about hiring content writers, schedule a free consultation today.
