Author: Uzma

Many small businesses underestimate the importance of their remote employees’ onboarding, often viewing it as a mere formality. However, the reality is quite different. Research from the Work Institute reveals that 37% of employee turnover occurs within the first 90 days of employment, frequently due to inadequate onboarding experiences. If you don’t have a well-structured…

Every entrepreneur reaches a tipping point. The moment when, after hustling solo or with a small team for months (or years), you wonder: “Is it the right time to hire salespeople?” This decision can either propel your business to new heights or, if done too early, drain your resources and momentum. So, how do you…

Are you feeling the pinch of rising administrative costs and the growing demands on your practice? Or maybe you’re looking for ways to streamline patient care while cutting operational overhead. Hiring a virtual medical assistant (VMA) is the perfect solution to overcome these challenges.  As the healthcare industry shifts—telemedicine is on the rise, and regulations…

When small business owners are tight on budgets, their digital marketing budget is the first expense they look to cut. They consider marketing an expense, but in reality, it’s an investment that will benefit them in the long run.  Let me stop you there! “Because its purpose is to create a client, the business has…

You might have heard many phrases about content such as “Content is King” “Content builds trust” etc. However, I believe: Content is the bridge that connects your brand with your audience.  Most business owners underestimate the importance of hiring content writers. They would rather hire a sales team first or a business development representative.  In…

Managing people has never been easy, and the challenges are multiplied when you do it remotely. Without the daily face-to-face interaction, guiding and motivating your team takes more intentional effort. Communication becomes a critical focus—you’re relying on emails, video calls, and chat apps to keep everyone on the same page. To lead a successful remote…

Lots of people think I am crazy for starting an offshore recruiting agency “It’s just a trend” “So many people are doing it” The reality is: I believe in it. Here’s how my leap of faith transformed my business and why it might just be the game-changer you need too: Mid-2022: Stagnation hit us hard…

When David Ensley, CEO of Celebrate Dental, faced ongoing challenges with outsourced marketing agencies, so he decided it was time for a change. After years of working with external agencies that provided inconsistent results, particularly in SEO and paid advertising, David sought a more direct, hands-on approach. That’s where Pavago came in, offering an offshore…

AJ Krow, CEO of OPW Commercial Services, sought to expand his business by driving more commercial contracts for his power washing and maintenance services, he knew he needed help in the sales department. With a strong desire to build out his sales process, AJ turned to Pavago for an effective solution. His goal was to…

Prabesh, the owner ofZen Dental Studio, faced mounting challenges with his digital marketing efforts. Managing two dental offices in the competitive Bay Area, he needed a skilled professional to handle his Google Ads and help optimize his marketing spend. Prabesh had been using agencies but found it increasingly difficult to justify the costs, especially when…