Here’s how replacing agencies with full-time offshore specialists changed how their business runs
About Celebrate Dental
Celebrate Dental is a growing dental group with seven locations across Texas. They offer general and cosmetic dental services and rely heavily on local visibility to keep chairs full.
Marketing is not an experiment for them. It directly affects bookings, staffing, and how fast new locations ramp.
Where Things Started
Like most multi-location businesses, Celebrate Dental leaned on agencies early.
They worked with outside teams for SEO and paid ads. On paper, it made sense. Agencies were easier to hire than people. There was always someone to call. Reports arrived every month.
But over time, the same pattern kept repeating.
Every location added more complexity. Every change required more back and forth, and every improvement felt slower than it should.
Marketing was happening, but it never felt fully owned.
The Real Friction
Celebrate Dental did not have a strategy problem.
They had an ownership problem.
Agencies handled execution, but they did not live inside the business. They did not think about Celebrate Dental between meetings. Context had to be re-explained. Priorities shifted when account managers changed.
That overhead adds up quietly.
The leadership team found themselves spending time managing vendors instead of improving systems. Decisions took longer. Momentum resets too often.
They wanted people who thought about the business every day, not once a week.
Why Local Hiring Was Not the Answer
Hiring senior marketing talent locally came with tradeoffs.
Strong candidates were expensive. Hiring took time. The competition was high.
At the same time, continuing with agencies meant paying recurring retainers without building anything permanent inside the company.
Celebrate Dental wanted full-time ownership without locking itself into an inflated cost structure.
The Shift
Celebrate Dental partnered with Pavago to hire two full-time offshore marketing specialists.
One focused on paid ads. One focused on SEO.
These were not freelancers. They were not shared resources.
They worked only on Celebrate Dental and were treated like internal team members.
They joined meetings. They had clear expectations. They were accountable for outcomes.
What Changed First
The first change was not performance metrics.
It was behavior.
The paid ads hire, which was hired specifically for running Facebook Ads, started taking the initiative on their own. They flagged opportunities, asked better questions, and showed leadership instincts early.
The SEO hire worked quietly but methodically. Technical issues were handled properly instead of being patched. Foundations were put in place without needing constant oversight.
Celebrate Dental’s CEO summed it up simply:
“The PPC expert is a superstar. Leadership potential. Takes initiative. The SEO hire is quieter, but clearly knows what they’re doing.”
That kind of feedback usually only shows up when someone feels real ownership.
The Financial Impact
Celebrate Dental moved from an agency model to a full-time specialist model.
Before, typical monthly costs looked like this:
Paid ads agency fees in the range of $4,000 to $7,000
SEO agency fees in the range of $3,000 to $6,000
That puts total monthly spend between $7,000 and $13,000, not including the internal time required to manage vendors.
After outsourcing SEO and PPC experts, both offshore from Pavago, the costs became predictable and lower.
Across both roles, Celebrate Dental saw an estimated 40 to 60 percent reduction in fixed marketing overhead, while gaining dedicated focus instead of shared attention.
Time Gained
Before, leadership time went into:
Briefing agencies, following up, clarifying context, fixing misalignment
After, communication became direct.
Questions were answered faster.
Decisions happened without delay.
Execution did not stall waiting for a meeting.
Conservatively, the shift freed up 10 to 15 hours per month for leadership and operators. That time went back into growth and operations across seven locations.
ROI That Actually Matters
Celebrate Dental did not chase short-term spikes or flashy screenshots.
What they gained was stability.
Marketing stopped resetting every quarter.
Knowledge stayed inside the company.
Specialists learned the business deeply over time.
The return showed up as consistency, not noise.
That kind of ROI compounds quietly.
Why This Worked
Offshore hiring worked here because standards stayed high.
Celebrate Dental hires for skill and mindset, not price.
They embedded the hires properly.
They treated them like real team members.
Different geography.
Same expectations.
Pavago’s Role
Pavago did not run ads.
Pavago did not manage SEO.
Their role was to help Celebrate Dental find people they could not easily hire locally and structure the hires in a way that made sense for the business.
The outcome was not better marketing tactics.
It was better for people to do the work every day.
The Takeaway
If your marketing feels slow, fragile, or overly dependent on vendors, the issue is usually not effort.
It is ownership.
And ownership starts with who is actually on your team.
Replace Your Agency with a Full-Time Team
