9 Benefits of Outsourcing Digital Marketing for SMBs
Wondering if outsourcing digital marketing experts is the right choice for your business? Growth-focused business leaders need strong marketing strategies to stand out in crowded markets. Despite the undeniable benefits of digital marketing, it requires a high level of expertise, experience, time, and cost. That is why outsourcing is a game changer for SMBs.
Business owners are under constant pressure to seek cost-effective solutions for their businesses. According to the Sagefrog 2022 report, 59% of US businesses choose to outsource their marketing - the main reason is cost-effectiveness and efficiency. An offshore marketing team or recruitment agency like Pavago helps companies introduce new strategies and actions or enhance the ones they already have.
This blog post is for all small to medium sized businesses looking to understand why they should consider outsourcing digital marketing experts for exponential growth.
What Does Outsourcing Digital Marketing Experts Mean?
Outsourcing/offshoring digital marketing experts means hiring external professionals or agencies to handle your digital marketing activities instead of managing them in the office. It allows you to leverage specialized skills and expertise, often resulting in more effective and efficient marketing strategies.
Outsourcing lets you focus on what you do best - taking care of your customers and improving your products or services – while experts manage your digital marketing.
There are 3 ways of outsourcing digital marketing experts.
- Hire full-time remote employees (the best so far)
- Outsource to a digital marketing agency
- Outsource to freelancers
Benefits of Outsourcing Digital Marketing Experts
Outsourcing is a strategic move that can bring substantial benefits, especially for businesses aiming to grow and innovate while managing costs effectively.
Cost Saving
Hiring a local on-site team involves expenses like salaries, benefits, and office space, costing you around 100K/year. However, outsourcing a remote talent eliminates these overhead costs, allowing SMBs to allocate their budget more efficiently. Instead of spending on recruitment and training, businesses can invest in other crucial areas.
Managing marketing onshore means dealing with limited experience and resources, which often leads to costly hiring.
In contrast, an offshore recruitment agency like Pavago finds and hires talent with precision. Your offshore employees execute successful marketing strategies daily, equipped with the know-how to steer clear of the pitfalls you might stumble upon independently.
Focus on Core Business Activities
When you outsource a remote employee for digital marketing, you no longer need to handle those tasks yourself. This frees you up to focus on more important business activities, like managing client relationships, developing partnerships, or diving into research and development.
So, outsourcing digital marketing doesn't just help increase sales—it improves your overall return on investment.
Thus, entrusting an experienced team ensures your business growth takes precedence. Rely confidently on the expertise of digital marketing professionals!
Access to Specialized Expertise
When a company hires an employee the first and foremost thing they consider is the level of expertise. Outsourcing digital marketing services gives you access to the expertise that your business may not have.
Outsourced marketing experts are skilled in analyzing data and metrics, providing actionable insights to refine and improve your marketing efforts. Their strategic approach helps in targeting the right audience, enhancing brand visibility, and driving conversions.
Digital marketing experts are invaluable assets, whether they specialize in content creation, social media marketing, search engine optimization, or pay-per-click advertising. They bring a wealth of knowledge and skills that can transform your business and increase revenues.
Hands-on Experience in Tools & Technologies
Outsourced digital marketing experts have experience with the latest marketing tools such as Hubspot, GA4 for tracking conversions, Hootsuite for scheduling social media posts, ChatGPT for content ideation, and SEMrush for SEO.
Outsourcing will give you access to experienced professionals proficient in these marketing tools, saving you from costly training expenses. This ensures your marketing efforts remain effective and relevant, without breaking the bank.
Stay Updated with the Latest Marketing Trends
The digital marketing world is constantly evolving. Outsourcing ensures your business stays updated with the latest trends and best practices. Outsourced employees continuously upgrade their skills, and adapt to changes, providing your SMB with cutting-edge strategies.
For example, a Google Ads expert would closely monitor the latest keyword searches and cost per click in Google ad campaigns, fine-tuning your campaigns to maximize ROI. This ensures your advertising remains effective and competitive without you needing to manage the intricacies of ad optimization.
Scalability and Flexibility
An outsourced marketing team can quickly adapt to your business's changing needs. Whether you need to ramp up efforts during peak seasons or scale back during quieter times, outsourcing provides the flexibility to adjust strategies accordingly.
For example, a company selling winter sports gear might increase marketing efforts as ski season approaches, focusing on promotions and targeted advertising to capture seasonal demand. During the summer season, they might scale back marketing activities while maintaining a presence through strategic content and community engagement to sustain brand visibility.
Better Communication & Actionable Feedback
There are several ways to communicate with your remote in-house employees, like phone calls, video calls, email, and Slack, making it easy and efficient to stay in touch. You can schedule video call meetings daily with your remote team.
Since we hire top-tier marketing experts for SMBs so If you ask them for feedback on a campaign, they’ll give you clear, objective, and actionable feedback to improve the next campaign.
Achieve Results that Matter
In digital marketing, results are what really matter! When you handle your marketing all by yourself, it can end up taking way more time and cost than needed. Without a robust marketing background, you may struggle to know the best strategies, leading to long periods of trial and error. This inefficiency can hinder your business growth.
However, outsourced digital marketers are seasoned experts in executing marketing strategies, so it is second nature for them to rank your company’s website or generate leads from ad campaigns. Their extensive experience allows them to dedicate more time and expertise, ensuring they deliver exceptional results timely and efficiently.
Data-Driven Decisions
Outsource digital marketing experts leverage powerful tools like Google Analytics and social media insights to collect valuable data.
Having detailed analytics at your fingertips really makes a difference. It helps you see exactly what’s working in your campaigns, so you can focus on what brings the best results. By understanding customer preferences and behaviors through data, you can fine-tune your strategies to fit your customer needs.
Using data to make decisions means less guesswork and more effective marketing tweaks. For example, if your data indicates that videos perform better, you know where to invest more. It’s all about making your marketing efforts smarter and more efficient with insights from data.
This approach also means you can target your audience more accurately and make your marketing budget go further. When you harness the power of data, every dollar you spend on marketing works better.
When SMBs Should Outsource Digital Marketing?
With limited resources and a competitive market, it's challenging for SMBs to decide if they should outsource remote employees or hire an onshore team. The decision to outsource depends on various factors. Some of them are:
- You’re not doing any digital marketing
- If you have a low budget and can’t afford a local in-house marketing team
- Lack of expertise and glaring gaps in your onshore capacity
- Your marketing campaigns are not performing well or inconsistent
- If you are transforming or expanding your business
- You are entering a new market/ launching a new product or service
How to Choose a Digital Marketing Outsourcing Partner?
Once you have decided to outsource digital marketing, it's time to make the most of your partnership by considering the following tips:
- Cost: Compare the cost of hiring a local onshore employee with a specific skill set to the cost of hiring an offshore employee who offers a range of skills and can meet multiple needs for a comparatively lower price.
Moreover, you can always ask your offshore candidate about how they do their work and ask detailed questions during the interview to make sure it matches your goals and vision.
- Identify Your Needs: Understand what aspects of digital marketing you need help with—SEO, content creation, social media management, PPC, etc.
- Set Specific Goals: Establish clear, measurable objectives to guide your outsourced team, such as increasing website traffic, generating leads, or improving brand awareness.
- Research Thoroughly: Look for agencies, remote workers or freelancers with a proven track record and positive reviews.
- Check Their Expertise: Ensure they have experience in your industry, hands-on experience with tools, and the specific services you require.
- Evaluate Their Portfolio: Review case studies and previous work to assess their capabilities.
Grow Your Team with Pavago
Are you ready to scale your business by working with expert remote marketers? Pavago is your gateway to top-tier digital marketing talent. You can hire top-tier digital marketing professionals starting from just $1,500 a month from Pakistan and Latin America, enabling you to reduce overhead costs by 70% compared to hiring a US-based in-house team.
Schedule a discovery call with us today and let's roll out your dream team!
