Why Should SMBs Outsource B2B Lead Generation Specialists in 2024?
“Lead Generation” is the Lifeblood of Business Growth!
Imagine browsing an online store filled with a wide range of products. Would you add items to your cart without researching or carefully reading reviews and comparing options to find the best deals?
Similarly, as a business owner or salesperson, your goal is to engage with leads most likely to convert. But unlike a physical store, you can’t talk to your customers. High-quality leads don’t come easily, you’ll need a dedicated person with specialized skills and tools to reach out to those prospects who are ready to purchase. That’s where an outsourced B2B lead generation role comes in.
You might be thinking “Why should I outsource B2B lead generation specialist if I have a sales representative?” The answer is quite simple: a lead generation specialist is responsible for “filling the funnel” with qualified leads. However, once a qualified sales lead(SQL) has been identified, it’s up to the sales development representative to contact that person and, ultimately, close the sale.
What is B2B Lead Generation?
A lead is any new prospect a business gets through its marketing channels. Leads can come from dedicated lead-generation strategies, but they can also trickle in via social media, guest blogs, or even word of mouth.
However, B2B leads are different in some ways. Generally, a B2B lead is a representative making buying decisions for an entire company or team, not just an individual consumer. Qualified leads are interested in your product, have the budget to purchase it, and fit your brand’s ideal customer profile.
The art of B2B lead generation has changed significantly over the years. In 2024, it’s:
- More data-driven, with a strong emphasis on understanding customers deeply
- Focused on personalization
- Streamlined for efficiency
- Automated where it makes sense to enhance campaign effectiveness
- Consultation-forward, with reps going the extra mile to understand a prospect’s needs
- Understanding these elements is crucial for refining your B2B lead generation strategies and ensuring you’re connecting with the right prospects in the most effective way possible.
What Does a B2B Lead Generation Specialist Do?
A B2B lead generation specialist focuses on identifying and nurturing potential business clients. They use various strategies and tools to attract prospects, qualify them, and funnel them into your sales pipeline. He is also responsible for:
- Improving leads quality
- Conducting market research
- Contacting prospects
- Managing leads efficiently
- Nurturing interested leads and covert them into qualified leads
A qualified lead or SQL is a visitor interested in solving their problem and ready to buy or talk to your sales team. They show their buying intent by filling up your lead form.
Why Should SMBs Outsource B2B Lead Generation Specialists?
If you’re a B2B business, your customers are going to be other businesses. It means you have to identify and target the right decision-makers who will benefit from your products or services. This often involves extensive research to tailor your outreach to address each lead's specific business needs.
Instead of spending your valuable time cold calling or searching for leads, consider outsourcing this task to lead generation experts. While finding new leads is essential, delegating this responsibility allows you to focus on your core executive duties.
If you’re still unsure if you should outsource lead generation specialists, here are five compelling reasons why it could be the best decision for your business.
1. Save Money
If you’re thinking to outsource a lead generation specialist to your sales team, why not explore remote talent? Hiring a full-time remote B2B lead generation specialist is an excellent option for small business owners. Why? Because it's the most effective and cost-efficient solution. Here’s how:
- You’ll have an in-house employee which means he/she will be only working for you.
- You can communicate with them daily.
- You don’t have to pay them thousands of dollars a month.
- You’ll be free from their legal compliance
- You can save up to 70% as compared to hiring an in-office employee.
2. Quality of Leads
Ascend2, in collaboration with Verse, surveyed 277 marketing professionals on lead conversion challenges. The report highlights that 43% of businesses find collecting sufficient lead data to be the biggest hurdle.
Additionally, 41% struggle with quickly following up with leads, and 39% face difficulties in making initial contact before leads lose interest. This means that not all incoming leads provide enough information for sales teams to convert them. Instead of turning into potential customers, these leads often become wasted opportunities. To prevent this loss, it's best to outsource lead generation specialists.
An outsourced B2B lead generation specialist ensures that each new lead is qualified and complete with the necessary information for your salespeople to advance them through the sales funnel.
3. Time is Money
Maximizing your sales funnel efficiency often requires a strategic approach to lead generation. While traditional methods like cold calls and emails can yield results, they are time-consuming and can detract from more strategic initiatives. That is why you need a lead generation specialist who is only focused on your leads.
An experienced lead generation specialist is an invaluable asset to both your marketing and sales teams. Beyond basic administrative tasks, these experts bring a wealth of specialized skills, including targeted paid advertising, in-depth market analytics, and sophisticated lead qualification processes.
They are adept at identifying high-potential leads and ensuring that critical information, such as key decision-makers and precise contact details, is accurately captured and utilized.
By outsourcing a lead generation specialist to your team, you can optimize your sales pipeline, reduce inefficiencies, and ensure that your sales force is focused on converting the most promising prospects. This strategic delegation not only enhances productivity but also allows you to concentrate on high-level business growth and innovation.
4. Streamline Workflow
With the right training and tools, your outsource lead generation specialists can efficiently generate and qualify leads. These new leads are then handed over to you or your sales team for nurturing and conversion.
An exceptional lead generation specialist can streamline workflow and enhance overall productivity. By offloading the time-consuming task of lead generation, you free up your schedule to focus on high-level executive duties such as identifying new business opportunities and crafting strategic initiatives.
Simultaneously, your sales team can concentrate on their core function—converting leads into customers—rather than spending the majority of their day searching for potential leads.
Removing the labor-intensive aspects of lead generation from your responsibilities allows you to allocate more time to strategic decision-making and leadership, thereby driving your business forward.
5. Fuel Up Your Sales Funnel
To kickstart your sales process, you need a steady stream of qualified leads. That’s why a lead generation specialist makes sure your sales funnel is always filled with potential prospects who are more likely to become paying customers.
Hiring a remote lead generation specialist is a smart move. You get all the benefits of expert lead generation without the high costs of a full-time, in-office employee. No need to worry about extra office equipment, insurance, or transportation allowances. This means more savings and a better bottom line for your business.
In short, outsourcing lead generation specialists can supercharge your sales team’s productivity and revenue. And when you hire remotely, you’ll save even more while improving your processes.
How to Choose the Right B2B Lead Generation Specialist?
Finding the right lead generation specialist involves more than just checking off skills on a list. Here's a streamlined guide to help you hire the perfect candidate:
Define Your Needs
Narrow down the lead generation tasks you plan to delegate. This will help you identify the specific skills needed for your scope of work.
Essential Qualities
- Strong Communication Skills: Crucial for making a great first impression and coordinating with sales and marketing teams.
- Highly-OrganizedHighly Organized
- Expert Time Management: Prioritizes tasks effectively to avoid bottlenecks and maintain productivity.
- Tech Savvy: Comfortable navigating the internet and learning new sales and marketing tools.
- Persistent: Maintains focus and determination despite rejections or roadblocks.
- Relevant Experience or Training: Experience in a similar role can reduce training time and learning curve.
Additional Considerations
- Evaluation Metrics: Define specific KPIs to measure performance and effectiveness.
- Cultural Fit: Ensure the candidate aligns with your company culture and values for long-term satisfaction and performance.
- Adaptability: Look for someone who can quickly adapt to new tools, strategies, and market changes.
- Team Collaboration: Ability to work closely with various departments, enhancing teamwork and overall efficiency.
- Analytical Skills: Ability to analyze data and make data-driven decisions to optimize lead generation strategies.
- Continuous Learning: A growth mindset and the desire to stay updated with industry trends and best practices.
By focusing on these key areas, you'll better know how to outsource B2B lead generation specialist who not only meets your technical needs but also fits seamlessly into your team and contributes to your overall goals.
Hire Lead Generation Specialist Through Pavago
Do you want to nurture your leads in no time? Hiring the right lead gen expert is what you need, and having a thorough screening process is key to finding the best candidate.
If you’re short on time or prefer expert assistance in remote recruitment, let Pavago take the reins. We’ll handle the candidate screening and find the perfect lead generation specialists to meet your business needs.
Why Choose Pavago?
Hiring a Marketer from Pavago provides numerous benefits that can help you focus on strategic growth and improve overall business efficiency.
- Unmatched Cost Savings: Save 80% on overhead costs with Pavago! Top marketing professionals start at just $1,500 a month, compared to much higher costs for onshore hires. Keep more of your budget for other key areas of your business.
- Top 1% Sales Talent: Streamline your marketing efforts with expertise in leading marketing automation tools.
- Fluent English and Cultural Fit: Your Marketing Professionals will be fluent in English and experienced in working with US-based companies.
- Seamless Integration: Integration is key to ensuring your new hires are effective from day one. Your Marketing Professionals will work in your time zone, and know your tech stack.
- Proven Track Record: Pavago’s Pool of Marketing Professionals has a proven track record of delivering exceptional results for US-based companies.
Ready to work with a remote B2B lead generation specialist for your business? Book your discovery call today to get started!
FAQS
1. What is the lead generation solution market forecast for 2028?
The global market for lead generation solutions is set to grow from $3.1 billion in 2021 to $9.6 billion by 2028. This means it will grow at an average annual rate of 17.5% from 2021 to 2028.
2. Why outsource lead generation?
Outsourcing B2B lead generation provides benefits like cost savings, scalability, access to specialized skills, greater efficiency, and insights into market trends.
3. Should I outsource lead generation services or hire a remote full-time expert?
It is best to hire a remote full-time lead generation expert from Pakistan or Latin America. Why? Because it's the most cost effective solution and you'll able to hire a cheaper but top tier talent starting from $800/month.
4. What is the salary of lead generation specialist?
The salary of a remote lead generation specialist starts from $1000/month for an experienced senior-level employee. If you hire through Pavago, you can have unlimited placements and zero sourcing costs.
